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Research papers

A calculated risk

This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
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Citation

Dexter and Fletcher (1999a, September 01). A calculated risk . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-calculated-risk-


Research papers

Being creative with creativity

This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Michael Cohen, Stacey Matthias
September 1, 1997
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Citation

Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/being-creative-with-creativity-